How to Engage, Recruit and Retain Gen Z, Written by Gen Z

Diverse surveys, reports and opinions have been produced looking into Gen Z, depicting them as challenging, entitled and more. This report gives the real picture – the insight employers need direct from the generation itself.

This report has been written by students from the University of Bristol who are members of Generation Z, drawing on the discussions held at The HR World Culture Clash events.

Gen Z in the job market

As members of Generation Z, also known as Gen Z, we have been fortunate to grow up in a time of rapid technological advancements and changing social norms. Our generation brings unique perspectives and experiences to the job market, and it is essential that employers understand our motivations, values, and expectations in order to effectively recruit and retain us. As members of this generation, we feel passionately about raising awareness and advocating for a more inclusive and productive work environment for Gen Z. Please consider this report as a guide to understanding the motivations and values of Gen Z, and somewhat of a toolkit for how to engage with this cohort better during, and after, the recruitment process.

Key takeaways

• Flexible working options are a requirement to improve employees’ work-life balance but in-person office time is also essential to cultivate strong personal connections and opportunities to learn from one another in the workplace.
• Technology should be used in a humanistic way and social media needs to be a key component in any hiring process.
• Employers must be willing to adapt in order to instigate change and improve the recruitment and employment processes.
• Contextualising Gen Z is crucial in understanding their values and strengthening the intergenerational relationships that are vital for the retention of a loyal and engaged workforce.

Complete access to this report comes as part of The HR World Membership. This is just one of many important industry and personal resources we bring to our members to help them further their thinking, organisation and career. Why not become a member today and start benefitting from our full resources of knowledge, network and expertise?