Feb 2024 – It’s All HR’s Fault

Despite being a trusted voice in the C-suite, HR is still viewed with distrust and outright disdain by many employees – the very people HR is there to support.

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What will it take for the HR function to gain a better reputation among businesses and employees? This was under discussion at The HR World’s webinar at the end of February. Sponsored by Cezanne HR and drawing from the findings of the report: It’s All HR’s Fault – how HR can improve its image and boost its standing in the C-Suite.

The webinar brought together Anders Lindstrom, Senior Director of Marketing – Cezanne HR, Jordan Barry-Bayliss, CEO – The Human Revolution, Amanda Rajkumar, Board Level HR Practitioner and Steve Carpenter, Managing Director – Three59.

Offering views from different perspectives the panel explored everything from the use of technology in HR through to how HR can earn a place at the top table and communicate effectively with the CEO and other company leaders. Over-riding themes which came from the discussion included the need for HR to be clear and transparent in its dealings, to work alongside top table – thereby achieving buy-in and influence, and delivering a balance between people and business objectives. Indeed, the balance between efficiency and business objectives and being people focussed was identified as a particular challenge, with Barry-Bayliss arguing for more ‘humanity’ to be brought into organisations through the work of HR.

It was also felt that HR can do more with the resources, data and technology at its disposal. Becoming a recognised and valued part of the business could also be achieved through making data-led decisions and ensuring everyone in the organisation understands and supports company culture from the top down.



About Cezanne HR

Cezanne is one of the UK’s fastest growing providers of modular HR software and payroll solutions. Trusted by thousands of people professionals across the UK and Europe, Cezanne is setting the standard for Cloud HR software for UK & global HR and payroll.



Anders Lindstrom: Senior Director of Marketing - Cezanne HR

Anders heads up Marketing at the HR & Payroll software favourite Cezanne

Prior to Cezanne he was in charge of EMEA Marketing for contingent workforce management company Magnit.

With over 20 years’ experience of leading Marketing at brands like Siemens, Experian and Eurosport Anders is a digital citizen with a penchant for customer experience, nowadays focused on powering and empowering HR & Payroll professionals to do more, achieve more and be happier in their roles.

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Jordan Barry-Bayliss: CEO - The Human Revolution

Recognised as a top-tier HR luminary, a seasoned Chief People Officer, and an accomplished business strategist.

Jordan drives transformative change, as a mentor, motivational speaker, trusted advisor, and a steadfast advocate delivering exceptional HR solutions.

Amanda Rajkumar

Amanda Rajkumar: Board Level HR Practitioner

Amanda is an experienced, board level People and DE&I leader with a career-long interest in understanding what makes people tick and creating inclusive, motivated workforces. Her most recent role was as Adidas’ Executive Board Member overseeing Human Resources, People, and Culture.

Previously, she was Head of Human Resources for BNP Paribas USA.

The majority of Amanda’s Human Resources career was spent at JP Morgan in London, where over nearly 9 years, she held a number of senior Human Resources positions including Global HR Business Partner for Global Fixed Income, Corporate Finance and Asset & Wealth Management groups. She also managed the EMEA Front Office recruitment function.

Steve Carpenter

Steve Carpenter: Managing Director - Three59

After an early career in hospitality operations with TGI Friday’s and Pret, Steve moved into HR in the late 1990’s and has worked for some very well-known high street names such as Caffè Nero, GAME, Carpetright, Hotel Chocolat and Krispy Kreme.

A common thread throughout his career has been working in founder-led organisations where he has helped steer through the HR challenges that accompany fast-growth.

Steve now runs his own coaching and mentoring business, Three59, and works with emerging HR talent to help them make the leap from operational to strategic roles.


Simon Kent: Head of Content - The HR World

Simon Kent: Head of Content - The HR World

Simon Kent has been a freelance journalist in the field of HR and the workplace for over 20 years.

He cut his teeth travelling the country asking people what they did for a living for The Guardian and developing an interest in how work and employees are managed.

He has written extensively for the national press, business and professional publications dedicated to general and specific HR functions, taking in HR tech, pay and benefits, legal, training, recruitment and more.

He has edited HR and public sector magazines, digging out the best stories and liaising with senior level personnel and high-profile public sector leaders to bring great content to readers.

He has written books, blogs, white papers, features, profile, case studies and more. He has chaired round tables and brought high quality coverage online to a diverse platforms as electronic media has evolved.

He continues to be motivated to find the stories and subjects that matter most to readers and ensure they deliver value every time.

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