Oct 2023 – Talent Acquisition: Why your Employee Value Proposition (EVP) is more important than ever

This webinar addressing talent acquisition majored on the Employee Value Proposition (EVP).

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Home » Events » » Oct 2023 – Talent Acquisition: Why your Employee Value Proposition (EVP) is more important than ever

This webinar addressing talent acquisition majored on the Employee Value Proposition (EVP).

A central part of why employees turn up and stay at organisations, the discussion explored what the EVP is, what HR can do to create and improve the EVP and how it can deliver value. The session brought together Andrew Bott, Director, Talent Acquisition (EMEA & APAC) – Medidata Solutions, Greig Fairweather – Human Resources Director and John Tarrant, Managing Partner of sponsor DNA.

Their different perspectives meant the webinar gave a full picture of the challenges around and benefits of creating a great EVP. Not only does this offer a way for organisations to attract new talent – and deliver what new employees expect – but also it gives organisations a way of understanding what it is like to be a part of their operation and make adjustments accordingly. In this way the EVP can transcend being purely a tool to aid attraction to delivering value across other areas of the business too. As such the EVP can be a framework created and manager by HR, but owned and sponsored by the board and the wider business in general.

At a time when getting talent onboard can be a challenge – and when employees are certainly more demanding of the place where they work in terms of their work life balance and what they want to get out of life, setting a strong and accurate EVP can be crucial for the ongoing success of a business. Across this webinar there were many learning points for HR in advancing the positive messages their prospective candidates and existing employees need to hear.



About DNA

Employer Branding and Employee Engagement are in our DNA. When it comes to all things creative, strategic and digital, we have over 200 years’ combined experience using our skills and expertise to benefit brands across employer branding, recruitment, engagement and comms.


The forgotten superpower you need to stop employee attrition

John Tarrant: Managing Partner - DNA

In 2010, the agency world was changing. Clients wanted smaller, more agile, and expert teams who could deliver effective solutions as true partners. Our Managing Partner, John, was aware of that, and wanting to embrace that change and so DNA was born. John feels strongly that working for, and with, DNA should feel different and, in that, champions our strong sense of purpose recognising how our work positively affects businesses and peoples’ lives; those of our team here at DNA, our clients, their staff and their customers.

John set up his first agency in 1989 and before founding DNA, had also been the COO and CEO of TMP Worldwide, Monster.com and Barkers. A thought leader of all things EVP and Employer Brand, John loves to get under the skin of businesses, understand their business and people plans and deliver bespoke strategies to ensure success. John is an integral part in setting the strategy and objectives for our clients and ensuring that the optimum resource is always in place to ensure delivery.

Outside of work, John loves spending time with his family, keeping fit (ish) and eating/drinking an equal amount of the right and wrong things.

andrew bott-4

Andrew Bott: Director, Talent Acquisition (EMEA & APAC) - Medidata Solutions

Andrew has spent more than 25 years in Talent Acquisition, covering a wide range of in-house roles, external Executive Search, RPO and agency recruitment.

He currently leads Medidata’s hiring activities for EMEA & APAC having originally joined the business in 2017 as a Technical Recruiter.

Prior to Medidata, he has largely focused on the Technology sector since 2012, working for organisations such as Deloitte, Verizon and Rackspace.

For Andrew, hiring is a team sport where the whole organisation contributes to the creation of differentiated and authentic experiences whether they are lived through a recruitment journey, or via how an organisation, managers, employees show up online.


Greig Fairweather: Human Resources Director

Greig is an expert in delivering people-focused strategies and projects for fast-paced start-ups and mid-sized businesses.

Previously the Head of Talent Acquisition at Aegon and Head of People at AO, Greg works strategically with CEOs to plan and deliver initiatives that grow companies.

Whether he’s designing data-driven recruitment, digitising HR/Talent functions, transforming culture to improve engagement, building people analytics, developing a 3-year plan or assessing the structure and capability of an organisation, he always begins by building great relationships designed to deliver Employee Success.


Simon Kent: Head of Content - The HR World

Simon Kent: Head of Content - The HR World

Simon Kent has been a freelance journalist in the field of HR and the workplace for over 20 years.

He cut his teeth travelling the country asking people what they did for a living for The Guardian and developing an interest in how work and employees are managed.

He has written extensively for the national press, business and professional publications dedicated to general and specific HR functions, taking in HR tech, pay and benefits, legal, training, recruitment and more.

He has edited HR and public sector magazines, digging out the best stories and liaising with senior level personnel and high-profile public sector leaders to bring great content to readers.

He has written books, blogs, white papers, features, profile, case studies and more. He has chaired round tables and brought high quality coverage online to a diverse platforms as electronic media has evolved.

He continues to be motivated to find the stories and subjects that matter most to readers and ensure they deliver value every time.

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