Home » News » » The AI Question

The AI Question

04 January 2024

Story by
Simon Kent Head of Content – The HR World

Human hand holding a wooden block with the word AI. Concept. Conversation with artificial intelligence. AI technology changes the world, including AI that causes people to lose their jobs, etc.

As the New Year gets underway one issue for HR that is set to continue to raise questions and challenges over the next 12 months is the use of AI.

While interest in the technology dominated last year through the use and potential of generative AI, questions remain over when, how and how much AI is likely to intrude on or enhance the work of HR professionals.

Surge of AI interest

According to future of work specialist and HR World columnist Dr Naeema Pasha, the surge of interest in AI and related technology came in part as a result of the pandemic. One impact of this, she argues, was to push HR leaders into a race against each other to implement and leverage the technology. Driven by the fear of missing out, Pasha says the urgency was understandable, but left some HR professionals feeling uncomfortable with the speed of change. “AI promises to transform talent recruitment,” she says, “automating tedious tasks and potentially improving the candidate experience. Chatbots powered by AI now answer questions, schedule interviews, and even analyse applications for job matching, making hiring faster, easier, and even more fun – which HR leadership will welcome and is ideal for candidate engagement.”

“When it comes to talent, AI is very much with us,” asserts Simon Reichwald, Chief Progression Officer at Connectr. “As with all big tech changes there is a concern it will change everything and a fear it will lead to huge negative impact on those working in talent.”

However, he continues: “I have been in talent long enough to remember when job boards came into being and a belief it would decimate the world of recruitment, whereas in fact it has become a key tool. I am sure AI will become the same powerful tool for us all in talent – and for our candidates and employees, – and those who seek to learn about it and embrace it will be the winners.”

Getting the balance right

Ann Chambers, HR Director at Ecotone UK strikes a more cautious note, identifying areas of talent attraction and management that she believes can only be executed but a human: “Even though advancements in AI are able to sift through CVs, the only way to truly identify the right talent and assess a potential new employee is through personal connection,” she says. “We don’t currently use AI at Ecotone UK and don’t plan to at this stage, although the central HR team in Ecotone are taking a look and trialing this in a number of areas.

“The nuances in transferrable skills that we look for in our roles is currently something I’m not confident AI can process,” she continues. “My understanding is that it can search keywords and needs to have very clear parameters given to it in order to get the best outcome, which is helpful – but when they’re not clearly described, there is still room for confusion and the possibility that a great candidate will be rejected.

“If you’re looking to find that close match between someone’s values and your business’s values, I think this is an area that the AI platform needs to improve upon and for us to gain confidence in its use.”

Chambers still believes AI will make a difference but says HR needs to take advantage of what it can offer in a considered way.

“For me, the gut feel is vital – and without a holistic view on compatible personalities and passions, you can risk recruiting the wrong person. You can’t rely solely on AI. A 360° view inclusive of a mixture of interviews, case studies, and coffee moments with other employees, is a much more effective way to make your final selection.”

Watch this technology space

The jury is still out while the technology continues to advance. Certainly topline HR professionals will want to keep up to date with AI this year and be ready to exploit the benefits it brings in the best context possible.

Topics

Share

Advertisment

Latest Events

Attract Top Talent: Master Social Media Recruitment for the Modern Workforce

The talent landscape is changing - Millennials and Gen Z now make up a growing majority. By 2025, 75% of the workforce globally will be Millennials. Are you planning your Employer Branding priorities with them in mind?
DNA social media webinar

Spring Networking Event

In the surroundings of the National Treasures: Constable in Bristol “Truth to Nature” exhibition, we’re hosting a free drinks and networking opportunity for you to meet and connect with business leaders and colleagues.
spring networking event hrw

May 2024 – Employee Benefits: How to Stop Wasting Money

Are you throwing money at employee benefits or a health and wellbeing programme that aren't appreciated?
employee benefits how to stop wasting money

June 2024 – All Promises? Is AI the Answer to your HR and L&D challenges?

The impact of AI on the workplace and working life in general has been the subject of much speculation, but what of the impact on HR itself? With the ability to offer key data for HR streamline work processes, AI could be the answer hard-pressed HR professionals are looking for.
all promises is ai the answer

May 2024 – Equality, Diversity, Inclusion: Put your money where your mouth is

Is EDI still a vital part of every business' agenda and what good does it deliver for HR?
equality, diversity, inclusion webinar

AI in the Workplace, The Potential, The Pitfalls and The Risks

In recent years, advancements in AI technologies have surged, permeating nearly every industry and facet of our lives. From automating routine tasks to augmenting human decision-making, AI holds the promise of revolutionising productivity, efficiency, and creativity in the workplace.
AI in the Workplace

Apr 2024 – Reward and Recognition – is that the best you can do?

What are the standard ways HR should be seeking to reward and recognise its employees - and what are the more innovative ways?

Mar 2024 – Leveraging Digital Learning Tools: Empowering HR Teams for Success

In today's fast-paced business landscape, the role of HR teams is evolving rapidly. To stay competitive and foster organisational growth, companies must leverage effective learning programs strategically.

Mar 2024 – The Efficiency Programme: How HR can maximise technology benefits

There are huge promises and potential for the use of AI and technology in HR and in this session we discuss the best way ahead for HR for technology and AI use.

Effective Resourcing Models & How We Guarantee the Integrity of Inclusive Recruitment Regardless of Approach

A opportunity to debate how can we adopt a cohesive inclusive approach that enhances the candidate experience without creating barriers between us and the talent essential to your organisational success.
15 may 2024 sanderson effective resourcing models

Feb 2024 – It’s All HR’s Fault

Despite being a trusted voice in the C-suite, HR is still viewed with distrust and outright disdain by many employees – the very people HR is there to support.
Its all HRs Fault On demand Webinar

Jan 2024 – Health and Wellbeing: Making it Personal

If you’re investing in a health and wellbeing strategy, you want to make sure it meets the needs of your workforce.

Dec 2023 – Year in Review 2023

In this webinar we brought back some of our previous 2023 webinar speakers who gave their view on the past 12 months.

Nov 2023 – Reward and Recognition for the International Workforce

In this webinar we explored the dispersed workplace and asked what it means to support employees all over the world.
Reward and Recognition for the International Workforce

Streamlining Year-End HR Operations

Providing seasonal support, ideas and inspiration, this webinar covered the challenges and opportunities presented to HR professionals at this time of year.
Streamlining year-end HR operations

The HR World Autumn/Winter Networking Drinks 2023

At this exclusive evening senior HR leaders were able to meet their contemporaries, talk to other HR thought leaders and experts and access The HR World’s unique network of game-changers and decision-makers.

Compensation Planning – The key to a motivated and satisfied workforce

Compensation and reward strategies have changed radically over the past few years with the impact of the pandemic and the trends that followed.
Compensation Planning - The key to a motivated and satisfied workforce

Oct 2023 – Talent Acquisition: Why your Employee Value Proposition (EVP) is more important than ever

This webinar addressing talent acquisition majored on the Employee Value Proposition (EVP).
Talent Acquisition – Why your Employee Value Proposition (EVP) is more important than ever

Resourcing Models, Insource, Outsource or Hybrid what are the best solutions?

Discussions on the evening were led by two invited experts Jim Richardson, with spells at Santander and Royal Bank of Scotland as Global Head of Talent, Jim now advises corporate businesses on their TA models, and, Ross Crook, Managing Director at Sanderson Solutions.
Resourcing models round table

Sep 2023 – Retention: Holding on to The Talent You Need

The post-pandemic workforce now presents more of a challenge in terms of feeling satisfied and content in the workplace. This webinar on retention also provided a masterclass on employee engagement.
Retention holding on to the talent you need

Aug 2023 – Professional Development: Making the Step Up

What does it take to be an HR Director, or to take a position at Board level? This webinar looked at professional development for HR leaders.
What does it take to be an HR Director?

Jul 2023 – Employee Benefits: Then, now and next

The importance and value of giving employees choice on rewards and recognition.
Employee benefits, then now and next.

Jun 2023 – HR Data: The Key To Delivering Real Value

This webinar on HR Data brought home the importance of understanding the value of people data not just to HR but to the business as a whole.
HR on demand event - HR data: the key to delivering real value

RPO Market – Insource, Outsource or Hybrid: What are the best solutions?

The HR World and Sanderson Managed Services Ltd held an exclusive Round Table dinner to explore and debate the current RPO arena.

AI as part of the hiring, on-boarding and retention processes

The HR World and Sanderson Managed Services Ltd held an exclusive Round Table dinner to further the discussion of AI among Senior HR Leaders.

May 2023 – AI in HR: The Perfect Balance

AI is hitting the headlines right now as experts forecast a future that’s powered by tech. But what will this mean for HR?
On demand hr webinar - Ai in HR

Apr 2023 – HR Tech: Ensuring your technology delivers for all your people

Technology continues to throw challenges at the HR function as the speed of change increases and new technology (anyone noticed something called AI?) enters the arena.
HR tech on demand webinar with Sympa

Mar 2023 – Equality, diversity, and inclusion: Reshaping thinking for action

In this webinar we explored how ED&I can have a real impact for businesses. At the centre of the discussion was the idea of changing thinking in order to make things happen.
Equality, diversity, and inclusion: Reshaping thinking for action

Feb 2023 – Leading With Agility: How to give your business the behaviours and mindsets it needs for volatile times

This webinar took as its focus agility and how businesses can develop and maintain these skills among its workforce.
This webinar took as its focus agility and how businesses can develop and maintain these skills among its workforce.

Jan 2023 – How can you create a culture of health and wellbeing in the workplace?

This webinar tackled the important and timely issue of creating a health and wellbeing culture in the workplace.
How can you create a culture of health and wellbeing in the workplace?

Bridging the gap: what can employers learn about emerging talent to drive better hiring strategies?

Join us at this cross-learning, in-person event as part of The HR World Culture Clash series, bringing HRDs, founders and emerging talent together to build a better workforce for the future.
Bridging the gap: what can employers learn about emerging talent to drive better hiring strategies?
HRW Membership@2x@2x

Are you a senior HR professional?

Join our membership to shape the future of work, get exclusive access to events, white papers and research content, profile your work, gain access to support from HR experts and celebrate your successes.

Become a Partner

Please get in touch to talk about how we can help your business make an impact in the world of work through our content marketing, partnership plans and advertising.