A new report suggests that businesses are failing to understand the digital requirements of employees as hybrid working looks set to become the new normal.
Nearly a quarter (24%) of business leaders admit they are not effective in doing so.
The research, from Actual Experience, has revealed organisations are becoming increasingly concerned about the impact of digital inequality on employees.
67% of C-Suite representatives say that they’re worried these new ways of working will introduce inequalities in how people access and use digital tools.
The ‘new normal’ looks set to bring with it a multitude of HR headaches, as employee disconnect becomes a business-critical issue.
The research, which surveyed over 300 C-suite execs, found nearly a quarter (24%) admit that they were either ‘not very’ or ‘not at all’ effective at understanding the digital requirements of employees.
In fact, less than one in five (18%) believe they are ‘very effective’ in doing so.
Similarly, only 19% said they were ‘very effective’ at understanding the link between digital tools and employee wellbeing.
Again, 24% said they were either ‘not very’ or ‘not at all’ effective in this area.
Dave Page, CEO of Actual Experience, said: “These findings unveil some worrying signs in terms of business preparedness for the long-term implementation of hybrid working.
“With a permanent shift toward hybrid working now upon us, businesses need to move fast to limit the potential damage caused by digital inequality amongst staff.
“The role of the CHRO has been rising in prominence for several years, but the pandemic has thrust the role firmly to the forefront. It will inevitably come down to those in this role to help businesses navigate these upcoming difficulties.
“The transition to new ways of working is the greatest management challenge that companies have faced in decades, and the challenge and opportunity is too great for any one business leader.”